News & Buzz Press Releases

DSN SPOTLIGHT: Q&A with Brent Willis & Dr. Fred Cooper

ARIIX, a unique and disruptive international opportunity company that promotes healthy, toxin-free living, is pleased to announce that the company has been featured in the October issue of Direct Selling News magazine.

Highlighted in the “Innovation” issue, the Q&A with Brent Willis and Dr. Fred Cooper of NewAge, Inc., is a deep dive into the innovation behind the strategic partnership between NewAge and ARIIX — and how this translates to the company’s independent Representatives. Read what Fred and Brent have to say about the synergistic momentum between the two companies. The interview can be found on pages 58–61 in both the printed and digital versions of Direct Selling News magazine.

“Our company has been acquiring companies, learning and getting better at this as we bring them all together,” said Dr. Fred Cooper, ARIIX CEO. “This isn’t about we take you over — it is about you join us. This is a message of invitation. So, sit back and see if this merger isn’t everything we said it was.”

“When I look at the rest of 2020 into 2021 and beyond, one word comes to mind — MORE — more growth, more opportunity for everybody, more markets, more brands. We want everyone to share in the wealth creation and monetization of this very strong public company.”

Brent Willis, NewAge CEO

About Direct Selling News

Direct Selling News is the oldest and most respected publication devoted exclusively to serving executives and decision‑makers of direct selling and network marketing companies. With an impressive executive audience, Direct Selling News subscribers are the top decision makers in the industry with 43% owners and C-Level executives in their companies with another 21.5% in senior management roles. For more information, visit


ARIIX is a unique and disruptive international opportunity company that creates efficacious, toxin-free products developed through a global distribution channel of independent Representatives. Founded in 2011 and now merged with NewAge, Inc. — an omni-channel sales and distribution company with access to multiple channels, plus a network of independent business owners across 60 countries worldwide — ARIIX is one of the fastest-growing direct selling companies with a presence in over 40 countries. For more information, please visit or call 1-855-GO-ARIIX.

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